why do I torture myself over and over

and watch this incredibly lame show, with incredibly lame people? 

it pretty much makes me mad all the time that I WASTE so much time watching it!  I've never watched this show, and only started at the beginning of the season due to many statements of its rediculosity, and now I want to see it through.  I'm really good at quitting things that are perfectly good for me (exercise, eating healthy) so why can't I quit this!?